Marketing and Communications Award of Excellence

This award recognizes excellence in print, audio visual or electronic communications that (1) externally promote the agency’s public parks, facilities, recreation or leisure services programs and have successfully demonstrated an increased level of public awareness or (2) are used to enhance the agency’s internal communications to staff, policy makers, or current program participants.

Use this FAQ guide for more details regarding this award nomination form!

One Excellence Award may be awarded in each category and each class. Project must have been completed between November 1, 2013 and October 31, 2014.

This category has an entry fee: CPRS member $65 per entry; non member $165 per entry.

Categories

Use these Tips and Award Winning Strategies to ensure your nomination is award worthy!

Digital Media-Videos: Entry can include television, public service announcements or informational videos

Required Additional Submittals:

  1. Link (URL) to where the entry can be viewed on-line
  2. 3 to 5 screen shots or images of the video in use (jpg image)
  3. Letter from agency administrator acknowledging entry is being submitted (needed only if entry is submitted by non-agency personnel) (PDF)
     

Digital Media-Web/Social Media: Web sites, social media, blogs, new/emerging platforms or mobile device app development

Required Additional Submittals:

  1. Link (URL) to where the entry can be viewed on line
  2. 3-5 screen shots representative of applicable social media, blogs or websites (jpg image)
  3. Letter from agency administrator acknowledging entry is being submitted (needed only if entry is submitted by non-agency personnel) (PDF)

Print Publication or Materials: Entry can include agency guides, program or facility brochures that promote general programs, specialty programs or special events whether for a single program or event or for a series of related events such as a concert series, facility guides, annual reports, etc.

Required Additional Submittals:

  1. Sample of print material (PDF)
  2. Letter from agency administrator acknowledging entry is being submitted (needed only if entry is submitted by non-agency personnel) (PDF)

Marketing Campaign: Entry utilized a variety of promotional items (ads/print materials/promotional items, or social media) targeted to promote a specific agency event, program or facility. An itemized list explaining how each item was used in the campaign is required. Individual items used in the campaign may not be entered as single items in other categories.

Required Additional Submittals:

  1. Itemized list of promotional items and a 2-3 sentence description of how item was used (PDF)
  2. 1 digital photo or screen shot of each item (jpg image)
  3. Sample of print materials (if used) (PDF) - 3 maximum
  4. Letter from agency administrator acknowledging entry is being submitted (needed only if entry is submitted by non-agency personnel) (PDF)

 

Class (Based on Population Served)

  • Class 1 - up to 50,000
  • Class 2 - 50,001-125,000
  • Class 3 - 125,001 to 250,000
  • Class 4 - 250,000 +

Evaluation Criteria

Challenge: Describe the marketing and/or communications challenge or goals the entry addressed. [250 word maximum] (20 pts)

Resourcefulness: Extent the entry reflects creative vision, artistic aptitude, innovative graphic design, and was aesthetically pleasing. Describe the role of staff or community focus groups, if any, during the development phase. [400 word maximum] (25 pts)

Execution: Extent the entry communicated consistent and effective message(s) that supported the goal(s) of the marketing/communications effort. [400 word maximum] (20 pts)

Accomplishment: Extent the entry resulted in a noticeable positive change, increased participation or attendance or significantly advanced awareness of park and recreation services in the community. Include reference to analytical tracking tools or reports if available. [400 word maximum] (25 pts)

Mission: Extent the entry organized and communicated a consistent and effective message that supports the mission of the profession and / or promotes the Parks Make Life Better!® campaign. [250 word maximum] (10 pts)

Award Chair

Roni Garrison
rgarrison@roseville.ca.us
916.774.5940

 


Click here to submit an entry

Programs